What is It?
Scientific verification is defined as using data generated through testing and observation to form a hypothesis by using the Scientific Method.
Scientific Method outlines experiments to collect data to answer a question or questions. The experiment is formulated around background information and research that allows for a hypothesis in predicting an outcome. The resulting experiments provide data that allows for a conclusion.
These scientific experiments therefore, often lead the investigator down alternate paths previously not considered. They can open up a brand-new thought process leading to more discovery.
Verifying Claims
Basically, scientific experiments and verification are imperative for verifying product claims. Anyone can say anything about a product but scientific verification backs up that claim.
Scientific analysis provides data that can be quantified and reproduced. The more data collected the more verifiable those claims become.
Scientific research is the foundation for all credible products that exist on the market today.
Sharing Information
We are bombarded with product claims day in and day out. You may have unconsciously screened them out. Many of these sources do not require any scientific analysis or verification. If claims are not backed up by science, then the products validity is bought into question.
A company may wish to keep some of the proprietary information to themselves, e.g. to keep a formula secret (like the KFC recipe…) however, they should be willing and able to discuss how they are able to make any claims about their product that are being used to influence buyers.
Only scientific verification can distinguish the authentic from the invalid or false.
Viable data becomes reliable data with Scientific verification. You can find out more about our team and process here.
Greenwashing
One area where stricter monitoring of claims is taking place, is over ‘green claims’. In the UK there have been several high street and well known brands forced to remove adverts that are misleading. The Green Claims Code for the UK is freely available here, and enforced by the Competition and Markets Authority.
Above all, companies should be able to feel confident that their product works and to explain how or why to customers.
